Exposé II: Legal Docs Show Israel is Running a Doctrinal Psy-Op Campaign on Christian Radio

Some of the "Jesus is a Jew" and "Israel is God's Chosen Nation" PSAs are actually paid content, and part of a sophisticated foreign influence campaign to drum up support for war.

The revelation that Show Faith By Works LLC registered as a foreign agent for Israel’s Ministry of Foreign Affairs did not just raise eyebrows. It tore the veil off a campaign that treats American churches as data fields to be harvested. Run by Chad Schnitger, the firm admitted in U.S. filings that it launched a sweeping geofencing program targeting evangelical Christians at church. The plan was plain enough; map the boundaries of churches and Christian colleges, capture the devices inside those boundaries during worship hours, and deliver tightly crafted pro Israel content to those phones. The foreign principal is the Israeli Ministry of Foreign Affairs, laundered through American contractors. The sanctuary is sacred no more.

That alone would be an extraordinary story. A foreign government hired a private American outfit to target worshippers on Sunday mornings and during chapel hours. The firm then rolled a mobile museum across church parking lots that lobbied for more dead babies in Gaza in the name of Christian loyalty to Israel. Pastors received “resource kits.” Attendees received ads. Everyone received a narrative. Yet Show Faith By Works is not an anomaly. It is a spoke on a larger wheel, and once you turn the hub you can feel the rest of the machine begin to move.

THREE COMPANIES, ONE BLUEPRINT

In late September 2025 three different limited liability companies surfaced almost at once, each filing to act on behalf of the same foreign ministry. Within nine days, Clock Tower X LLC, Bridges Partners LLC, and Show Faith By Works LLC entered the federal ledger. The timing reads like a production schedule. It’s a sophisticated propaganda campaign using technology to target Christians through their phones, their radios, and even their pastors to convince them that supporting Israel is the same thing as supporting Christ.

Clock Tower X filing sits at the top of this stack. The company described a multimillion dollar scope to deliver strategic communications and media services for Israel’s campaign inside the United States. It named integration with Salem Media properties as a core pathway to American evangelicals. Salem owns the biggest conservative Christian network in the country. It controls hundreds of stations, a national news channel, a podcast empire, a digital ad network, and a major publishing house. If you want to reach evangelical households at scale, you rent Salem’s pipes. If you can quietly embed foreign state messaging inside those pipes, you do not need to buy ads. You can simply let the water carry it.

Bridges Partners provides the amplification layer. Led by longtime Israel advocates who know the evangelical conference circuit by heart, the firm proposed an influencer program with a biblical name and a familiar logic. It promised to recruit patriotic Christians with large followings, give them talking points, and pay for posts and videos that feel organic. It would then seed the same beats again and again across Instagram, TikTok, YouTube, and podcasts until the message sounds like common sense and good theology.

What we learned yesterday at I2I is that Show Faith By Works closes the circuit in physical space. Schnitger’s outfit focuses on the places where people pray, the schools where their children learn, and the conferences where pastors gather. It uses geofencing to identify attendance patterns and to retarget the same souls during the week. It pairs digital tactics with on site events, a museum on wheels, and pastoral outreach that frames the whole project as moral education. What looks like ministry collateral is actually a foreign communications package designed to produce the correct attitude inside the pews. It is the language of faith, run through the logic of a political campaign.

TO RECAP: On September 18 Clock Tower X entered the scene with broadcast and digital muscle. Shortly after, Bridges Partners stepped in with a paid network of personalities who can flood social feeds on command. On September 27 Show Faith By Works filed with a plan to walk the campaign straight into Sunday morning. Three vendors. One client. A week of paperwork to authorize a year of influence.

THE ARCHITECTURE OF INFLUENCE

There is another problem that cannot be ignored. FARA exists so that Americans can see when messaging is sponsored by a foreign power. When a broadcaster airs content that is paid for or directed by a foreign principal, that fact should not be buried in a filing cabinet while the audience hears what sounds like a normal segment. It should be disclosed to the listener in real time. The filings that describe integration into Salem properties do not sit comfortably with the absence of clear public disclosures to the same audience. If pastors must disclose sponsorships before they hand the microphone to a visiting missionary, broadcasters should meet the same standard before they pass along foreign crafted lines to millions of believers.

The campaign’s structure tells you what it wants. It wants the worldview of American evangelicals. It wants to stabilize political support for military aid to Israel. It wants to blunt criticism of Israel before it reaches the conscience of Christians. It wants to make a distant government feel like a covenant partner in God’s grand plan and to make dissent feel like betrayal.

Defenders of Israel will say that every government promotes its narrative and that Christians are free to agree or disagree. That is true as far as it goes, but it misses the category error at the heart of this story. Christian media exist to proclaim the gospel and to equip the saints. When the largest Christian network in the country becomes a conduit for messaging paid for by a foreign state, the mission shifts from discipleship to foreign policy without the consent of the faithful. The question is not whether Israel, or any nation, may lobby Americans. The question is whether Christian institutions should carry that water under the halo of ministry.

THE SALEM CONNECTION

Brad Parscale was the analytics brain behind Trump’s digital machine, operating under the data-mining arm known as Cambridge Analytica’s U.S. affiliate, Parscale Digital. He isn’t a mere web designer; he is a numbers savant who turned behavioral data into persuasion models, tracking moods, testing phrases, and mapping the emotional circuitry of entire demographics. His genius, and danger, lay in understanding how digital ecosystems could be engineered to steer opinion, not just measure it. When a man like that resurfaces in Christian broadcasting, it isn’t marketing; it’s psychological architecture wearing a cross.

Brad Parscale did not vanish after 2020. He reemerged, not in the glare of campaign rallies but behind the microphones and server racks of Salem Media Group. In January 2025, Salem named him its Chief Strategy Officer, a quiet promotion that went largely unnoticed outside the trade press. To those paying attention, the hire was strange: the digital architect of Trump’s populist rise now overseeing a Christian media empire built on talk radio and devotional programming. Salem was not just acquiring a strategist; it was inheriting a machine built to shape the emotions of millions through metrics, segmentation, and persuasion at industrial scale.

Clock Tower X, Parscale’s own company, filed its FARA registration the same month he joined Salem. The paperwork made no effort to hide its mandate; Israel’s Ministry of Foreign Affairs had contracted the firm through the global agency Havas to “integrate narrative messaging into Salem Media Network properties.” The language was bureaucratic but the implication was radical. It meant that the same broadcast platforms that sell Bibles and promote family values would now carry content tailored by a foreign government. This was not the old model of lobbying or advertisement; it was the quiet embedding of narrative within trusted voices.

To grasp the magnitude of that integration, one must understand the sprawl of Salem’s reach. The company owns more than a hundred radio stations, multiple news websites, and a podcast network featuring nearly every familiar voice in American evangelicalism. Its publishing arm, Regnery, produces many of the books that shape conservative thought in churches and homeschool curriculums. Its Salem News Channel streams punditry to millions through Roku, YouTube, and cable partners. There is no larger pipeline into the collective imagination of the American Christian Right. When Salem speaks, congregations listen, and when it repeats a theme long enough, pastors begin to echo it from pulpits as if it were their own conclusion.

The Clock Tower filing did not specify which shows or properties would carry the integrated messaging, only that the content would be designed to “combat antisemitism” and “strengthen affinity with Israel.” In practice, such language often means that editorial discretion will favor guests, commentators, and storylines that flatter the foreign principal’s narrative. The same digital precision that once identified persuadable voters in Michigan and Pennsylvania can identify persuadable Christians in Missouri and Texas. Parscale’s genius was always in marrying emotional content to demographic data. The FARA documents describe an identical process, which is AI-assisted sentiment analysis feeding talking points into broadcast scheduling.

That is why the Salem connection matters. It is not simply that the network might air pro-Israel content. It is that the structure of the company allows the content to appear spontaneous. Hosts are encouraged to speak extemporaneously, to “own” their convictions, to sound pastoral rather than programmed. Listeners do not perceive the shift from conviction to contract because it arrives in the same familiar cadence, sandwiched between Bible verses and ads for financial planning services. What had been a conversation about faith becomes an ambient atmosphere of geopolitical loyalty.

Uri Steinberg and Yair Levi, through Bridges Partners LLC, occupied the next tier of this design. They did not work for Salem but hovered around its orbit, moving through the same conferences and trade associations (National Religious Broadcasters, Faith and Freedom, CPAC’s “Israel Heritage” events), where media deals are struck over catered breakfasts. Their “Esther Project” paid a network of influencers to amplify Israel’s messaging under the banner of faith and solidarity. Many of those influencers had existing relationships with Salem hosts or appeared as guests on Salem-affiliated podcasts. The result was a feedback loop where messaging generated in Tel Aviv, laundered through Havas, distributed by Parscale, and amplified by Bridges, returned to the airwaves sounding like spontaneous consensus.

This is how propaganda succeeds in a free society. It hides inside relationships. The people involved do not consider themselves propagandists. They believe they are supporting an ally, defending civilization, standing with God’s chosen people. The transactions behind the message remain invisible, protected by nondisclosure agreements and the inertia of goodwill. Salem’s hosts may never have seen the contracts. They might simply receive suggested topics, prepared interview guests, or sample copy from the corporate office. In an industry where time is money and content is endless, few ask who funded the narrative if it fills airtime and pleases sponsors.

What makes the Salem phase of this propaganda network so potent is its demographic precision. The evangelical audience is older, loyal, and disproportionately politically active. They donate, they vote, and they consume information through media they already trust. In political terms, they are the crown jewel of influence operations because their beliefs double as policy pressure. Every shift in tone from a major Christian broadcaster can ripple into congressional offices within a week. Foreign ministries understand this arithmetic. So do digital strategists who built their careers turning data into doctrine.

These now-exposed filings merely made public what insiders had already begun to feel: a change in texture across Christian media. Stories about Israel’s wars began to frame dissent as moral failure. Coverage of Palestinian civilians softened to abstractions about “the costs of freedom.” The word “covenant” reappeared with political rather than theological meaning. None of these shifts could be traced to a single editorial memo, yet together they resembled an algorithm adjusting the feed. It is the same pattern social media users notice when their timelines subtly favor one emotion over another. The difference is that this feed arrives through the voice of a trusted preacher or commentator whose authority was built on decades of religious credibility.

That credibility is the currency of this entire network. Without Salem, the campaign would have reach but no righteousness. With Salem, it inherits moral gravity. The voices who warn against moral relativism on Monday can be made to echo foreign propaganda by Friday. The partnership of Clock Tower X and Salem Media formalized the fusion of political data science and Christian broadcasting, turning theology into a delivery system for war propaganda.

WHERE WE’RE AT NOW

One might ask how on Earth a foreign government - and one belonging to an oppositional religion - could operate a sophisticated propaganda influence campaign in America’s churches. But they wouldn’t ask that if they understood Dispensationalism. It make sense now, why sloppy theologians beat us for months with tweets like “Jesus is a Jew” as though that fact means we have to send Israel bombs to drop on churches. The terrible theology makes sense now. It was a paid advertisement.

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